Your privacy is critically important to us. At Ample, we have a few
We are thoughtful about the personal information we ask you to
provide and the personal information that we collect about you through
the operation of our services.
We store personal information for only as long as we have a reason to
We aim for full transparency on how we gather, use, and share your
Who We Are and What This Policy Covers
Howdy! We are the folks behind Ample, a web app to help people find all
sorts of establishments that are friendly to marginalized bodies. Our
mission is to build a powerful tool that connects people to businesses
and services that are accessible and inclusive of their identity. We
believe in powering the open Internet with code that is open source. This
we’ll refer to our website as “Services.” When you use the Service,
you consent to our collection, use, and disclosure of information about
Creative Commons Sharealike License
Creative Commons Sharealike license.
You’re more than welcome to copy it, adapt it, and repurpose
it for your own
use— as we did. Just make sure to revise the language so that
your policy reflects your actual practices. Whether you use our
version or Auttomattic’s, please attribute credit and link to
the original somewhere on your site.
Information We Collect
We only collect information about you if we have a reason to do so–for
example, to provide our Services, to communicate with you, or to make
our Services better.
We collect information in three ways: if and when you provide information
to us, automatically through operating our Services, and from outside
sources. Let’s go over the information that we collect.
Information You Provide to Us
It’s probably no surprise that we collect information that you provide to
us. The amount and type of information depends on the context and how we
use the information. Here are some examples:
Basic Account Information: We ask for basic information from you in
order to set up your account. For example, we require individuals who
log in to their Ample account to provide a username and email
address–and that’s it. You may provide us with more information –such
as claiming the business or service you own– but we don’t require
that information to create an Ample account.
Public Profile Information: If you have an account with us, we collect
the information that you provide for your public profile. For example,
if you have an Ample account, your username is part of that public
profile, along with any other information you put into your public
profile, such as a photo or information about your identity. Your
public profile information is just that –public– so please keep that
in mind when deciding what information you would like to include.
Transaction and Billing Information: If you buy something from us
–advertising, for example– you will provide additional personal and
payment information that is required to process the transaction and
your payment, such as your name, credit card information, and contact
You may also provide us with information about you in published content.
For example, if you write a review that includes biographic information
about you, we will have that information, and so will anyone with access
to the Internet if you choose to publish the review. Other users may be
able to identify you, or associate you with your account, if you include
personal information in the content you post publicly. You can reduce the
risk of being personally identified by using our Services pseudonymously,
though doing so could detract from the credibility of your contributions
Communications With Us (Hi There!): You may also provide us information
when you respond to surveys, communicate with our team about a support
question or feedback.
Information We Collect Automatically
We also collect some information automatically:
Log Information: Like most online service providers, we collect
information that web browsers, mobile devices, and servers typically
make available, such as the browser type, IP address, unique device
identifiers, language preference, referring site, the date and time of
access, operating system, and mobile network information. We collect
log information when you use our Services
Usage Information: We collect information about your usage of our
Services. For example, we collect information about the actions that
site administrators and users perform– in other words, who did what,
when and to what thing on the site. We use this information to,
for example, provide our Services to you, as well as get insights
on how people use our Services, so we can make our Services better.
Location Information: We may determine the approximate location of
your device from your IP address. We collect and use this information
to, for example, calculate how many people visit our Services from
certain geographic regions. We may also collect information about
your precise location via our mobile apps (when, for example, you
post a photograph with location information) if you allow us to do
so through your mobile device operating system’s permissions.
Stored Information: We may access information stored on your mobile
device via our mobile app. We access this stored information through
your device operating system’s permissions. For example, if you give
us permission to access the photographs on your mobile device’s camera
roll, our Services may access the photos stored on your device when you
upload a really amazing photograph of the sunrise to your website.
Information from Cookies & Other Technologies: A cookie is a string of
information that a website stores on a visitor’s computer, and that the
visitor’s browser provides to the website each time the visitor returns.
Information We Collect from Other Sources
We may also get information about you from other sources. For example, if
you create or log into your WordPress.com account through another service
(like Google). The information we receive depends on which services you
authorize and any options that are available.
How And Why We Use Information
Purposes for Using Information
We use information about you as mentioned above and for the purposes
To provide our Services–for example, to set up and maintain your
account, host your reviews, backup and restore your reviews, or charge
you for advertising;
To further develop and improve our Services–for example by adding new
features that we think our users will enjoy or will help them to create
and manage their websites more efficiently;
To monitor and analyze trends and better understand how users interact
with our Services, which helps us improve our Services and make them
easier to use; To measure, gauge, and improve the effectiveness of
our advertising, and better understand user retention and attrition;
To monitor and prevent any problems with our Services, protect the
security of our Services, detect and prevent fraudulent use and other
illegal activities, fight spam, and protect the rights and property
of Ample and others, which may result in us declining a transaction
or the use of our Services;
To personalize your experience using our Services, provide content
recommendations, target our marketing messages to groups of our users
(for example, those who have a particular plan with us or have been
our user for a certain length of time), and serve relevant
To communicate with you, for example through an email about feedback,
or keeping you up to date on Ample and our Services. If you are a
representative of a business listed on Ample, we may contact you,
including by phone or email, using the contact information you provide
us, make publicly available, or that we have on record for your
business. Our calls with you may be monitored and recorded for quality
Legal Bases for Collecting and Using Information
A note here for those in the European Union about our legal grounds for
processing information about you under EU data protection laws, which is
that our use of your information is based on the grounds that:
The use is necessary in order to fulfill our commitments to you under
our Terms of Service or other agreements with you or is necessary to
administer your account–for example, in order to enable access to our
website on your device; or
The use is necessary for compliance with a legal obligation; or
The use is necessary in order to protect your vital interests or
those of another person; or
We have a legitimate interest in using your information–for example,
to provide and update our Services, to improve our Services so that we
can offer you an even better user experience, to safeguard our Services,
to communicate with you, to measure, gauge, and improve the effectiveness
of our advertising, and better understand user retention and attrition,
to monitor and prevent any problems with our Services, and to personalize
your experience; or
You have given us your consent–for example before we place certain cookies
on your device and access and analyze them later on, as described in our
How We Share Information
We do not sell our users’ private personal information. We share information
about you in the limited circumstances spelled out below and with appropriate
safeguards on your privacy:
Subsidiaries, Employees, and Independent Contractors: We may disclose
information about you to our subsidiaries, our employees, and individuals
who are our independent contractors that need to know the information
in order to help us provide our Services or to process the information
on our behalf. We require our subsidiaries, employees, and independent
we share with them.
Third Party Vendors: We may share information about you with third party
vendors who need to know information about you in order to provide their
services to us. This group includes vendors that help us provide our
Services to you (like payment providers that process your credit and
debit card information), fraud prevention services that allow us to
analyze fraudulent payment transactions, postal and email delivery
services that help us stay in touch with you, user email support
services that help us communicate with you, those that assist us
with our marketing efforts (e.g. by providing tools for identifying
a specific marketing target group or improving our marketing campaigns),
and those that help us understand and enhance our Services (like
analytics providers). We require vendors to agree to privacy
commitments in order to share information with them. Other
vendors are listed in our more specific policies.
Legal Requests: We may disclose information about you in response to
a subpoena, court order, or other governmental request.
To Protect Rights, Property, and Others: We may disclose information
about you when we believe in good faith that disclosure is reasonably
necessary to protect the property or rights of Ample, third parties,
or the public at large.
Business Transfers: In connection with any merger, sale of company
assets, or acquisition of all or a portion of our business by another
company, or in the unlikely event that Ample goes out of business or
enters bankruptcy, user information would likely be one of the assets
that is transferred or acquired by a third party. If any of these
to your information and the party receiving your information may
continue to use your information, but only consistent with this
With Your Consent: We may share and disclose information with your
consent or at your direction. For example, we may share your
information with third parties with which you authorize us to do
so, such as the social media services that you connect to your account.
Aggregated or De-Identified Information: We may share information
that has been aggregated or reasonably de-identified, so that the
information could not reasonably be used to identify you. For
instance, we may publish aggregate statistics about the use of our
Services and we may share a hashed version of your email address to
facilitate customized ad campaigns on other platforms.
Published Support Requests: And if you send us a request (for example,
via a support email or one of our feedback mechanisms), we reserve the
right to publish that request in order to help us clarify or respond to
your request or to help us support other users.
Information Shared Publicly
Information that you choose to make public is –you guessed it– disclosed publicly.
That means, of course, that information like your user profile, ratings, reviews, other content that you make public, and your interactions with other users or business pages, are all available to others.
Public information may also be indexed by search engines or used by third parties.
Please keep all of this in mind when deciding what you would like to share.
How Long We Keep Information
We generally discard information about you when we no longer need the
information for the purposes for which we collect and use it –which are
described in the section above on How and Why We Use Information– and we
are not legally required to continue to keep it.
For example, we keep the web server logs that record information about a
visitor to Ample’s web app, such as the visitor’s IP address, browser type,
and operating system, for approximately 30 days. We retain the logs for
this period of time in order to, among other things, analyze traffic to
Ample’s website and investigate issues if something goes wrong on one
of our websites.
As another example, when you delete your Ample account, your review
content may persist for up to thirty days just in case you change your
mind and would like restore that content –because starting again from
scratch is no fun, at all. After the thirty days are up, the deleted
content may remain on our backups and caches until purged.
While no online service is 100% secure, we work very hard to protect
information about you against unauthorized access, use, alteration,
or destruction, and take reasonable measures to do so, such as monitoring
our Services for potential vulnerabilities and attacks.
Limit the Information that You Provide: If you have an account with us,
you can choose not to provide the optional account information, profile
information, and transaction and billing information. Please keep in
mind that if you do not provide this information, certain features of
our Services may not be available to you.
Opt-Out of Electronic Communications: We’re not in the habit of sending
out promotional messages, but if we were, you would have the ability
to opt out of receiving them by following the instructions in those
messages. Even if you opt out of promotional messages, we may still
send you other messages, like those about your account and legal notices.
Set Your Browser to Reject Cookies: At this time, Ample does not respond
to “do not track” signals across all of our Services. However, you can
usually choose to set your browser to remove or reject browser cookies
before using Ample’s web app, with the drawback that certain features
may not function properly without the aid of cookies.
Close Your Account: While we’d be very sad to see you go, if you no
longer want to use our Services, you can request we close your Ample
account by emailing us. Please keep in mind that we may continue to
retain your information after closing your account, as described in
How Long We Keep Information above–for example, when that information
is reasonably needed to comply with (or demonstrate our compliance with)
legal obligations such as law enforcement requests, or reasonably needed
for our legitimate business interests. Please note that businesses
cannot remove their business listings, ratings, or reviews by closing
If you are located in certain countries, including those that fall under
the scope of the European General Data Protection Regulation
(AKA the “GDPR”), data protection laws give you rights with respect
to your personal data, subject to any exemptions provided by the law,
including the rights to Request access to your personal data; Request
correction or deletion of your personal data, object to our use and
processing of your personal data, request that we limit our use and
processing of your personal data, and request portability of your
You can usually access, correct, or delete your personal data using
your account settings and tools that we offer, but if you aren’t able
to do that, or you would like to contact us about one of the other rights,
scroll down to How to Reach Us to, well, find out how to reach us.
EU individuals also have the right to make a complaint to a government
Controllers and Responsible Companies
Ample’s Services are worldwide. Ample is the controller of personal
information, which means that we are the company responsible for
processing that information.
How to Reach Us
to contact us about any of the rights mentioned in the Your Rights
section above, please contact us.
Other Things You Should Know (Keep Reading!)
Because Ample’s Services are offered worldwide, the information about
you that we process when you use the Services in the EU may be used,
stored, and/or accessed by individuals operating outside the European
Economic Area (EEA) who work for us or third party data processors. This
is required for the purposes listed in the How and Why We Use Information
section above. When providing information about you to entities outside the
EEA, we will take appropriate measures to ensure that the recipient protects
as required by applicable law.
In the case of US based entities, entering into European Commission
approved standard contractual arrangements with them, or ensuring
they have signed up to the EU-US Privacy Shield. In the case of entities
based in other countries outside the EEA,
entering into European Commission approved standard contractual
arrangements with them.
You can ask us for more information about the steps we take to
protect your personal information when transferring it from the EU.
Ads and Analytics Services Provided by Others
Ads appearing on any of our Services may be delivered by advertising
networks. Other parties may also provide analytics services via our
Services. These ad networks and analytics providers may set tracking
technologies (like cookies) to collect information about your use of
our Services and across other websites and online services. These
technologies allow these third parties to recognize your device to
compile information about you or others who use your device. This
information allows us and other companies to, among other things,
analyze and track usage, determine the popularity of certain content,
and deliver advertisements that may be more targeted to your interests.
information by Ample and does not cover the collection of information
by any third party advertisers or analytics providers.
Although most changes are likely to be minor, Ample may change its
If we make changes, we will notify you by revising the change log
below, and, in some cases, we may provide additional notice
(such as adding a statement to our homepage or the Ample Blog,
or sending you a notification through email or your dashboard).
will be subject to the updated policy.
That’s it! Thanks for reading.